The golf equipment industry has grown immensely in the past two to three decades. It’s not the end; new equipment and technologies are being added to take it to the next level. Also, with the changing times and advancements in golf, up-to-date equipment has become necessary.
Along with the equipment, new manufacturers are also debuting in the market. Nike was a famous brand for golf equipment in the 90s but has become rare in golf equipment; that might make you think, when did Nike stop making golf clubs? Why would such a popular brand stop doing so?
Well, know the above-asked questions and reasons behind Nike’s quitting manufacturing golf clubs in this article.
Nike Golf Journey: The Beginning:
Nike has remained a renowned brand in golf equipment; it began its journey in the late 1990s. The company thought to go beyond sportswear and footwear manufacturing and see its luck in golf clubs to offer more product diversity.
So, in 1996 Nike signed an endorsement deal with famous golfer Tiger Woods, marking the start of its step in the golf market. The partnership with Woods helped Nike to win the sudden limelight in the golf industry.
The whole arrangement works to the benefit of the company. Along with golf apparel and footwear, Nike also became high in demand for its golf clubs.
Nike Golf Journey: The Rise and Challenges:
The success followed them like a green light as soon as they launched. People became fans of their innovative technologies and expert design. It gained amateur and professional golfers’ attention for their top-notch equipment.
The most famous equipment included their iconic “SasQuatch” driver and the VR Pro irons that scream the power of Nike’s excellent manufacturing paying attention to the details, especially in club head technology.
Nike tried hard to introduce and stay updated with the new demands of players. However, a point came where Nike needed help to meet the needs of its consumers like other golf manufacturers.
Throughout the career of Nike, it faced significant challenges from its opponent companies like Callaway, TaylorMade, and Titleist, which dominated the industry. One, they had years of experience in golf equipment manufacturing; second, their engineering constantly inculcated accuracy according to the player’s needs.
Nike Golf Journey: Ending Point:
Nike tried its best to make its name in the golfing industry, but it always remained a step being its competitors. In 2016, Nike announced that they were exiting the golf equipment business. It was a strategic realignment by the company because golfing equipment was generating insignificant revenue in their total business.
Nike decided to fix its focus on the products that played a role in generating a significant proportion of yearly revenue, like footwear, apparel, and other accessories.
The decision to quit the market abruptly caused ripples through the golfing community. The purpose was to shift the budget allocation to different Nike products that were far more in demand so the company could profit more. Their golf equipment sales were relatively less than the cost of manufacturing.
Nike Golf Journey: A Legacy:
Although Nike is no longer in the golf clubs business, it left a remarkable legacy. Their decision to quit the club industry was the reason for disappointment among many golfers that appreciated Nike’s advancements in the golf stream.
However, their legacy of delivering up-to-point quality continues in their other manufactured products like apparel, footwear, and accessories. Here is a list of Nike’s most remarkable golf clubs that have been a part of many professional golfers and are considered state-of-the-art.
|Club Name||Launching Year||Club Type||Notable Features|
|Nike VR Pro Blades||2010||Irons||Classic blade design with precision and control|
|Nike SQ Sumo² 5900||2007||Driver||High MOI for forgiveness, square head design|
|Nike Method Putter||2010||Putter||Polymetal Groove technology for consistent roll|
|Nike Vapor Fly||2016||Fairway Wood||FlyBeam structure for stability and power|
|Nike VR Forged Wedge||2011||Wedge||Forged construction for enhanced feel and control|
|Nike Covert Driver||2013||Driver||High-speed cavity back design for distance|
|Nike VR_S Forged||2012||Irons||NexCOR face technology for increased ball speed|
|Nike Ignite Driver||2004||Driver||Lightweight carbon composite crown|
|Nike Engage Wedge||2015||Wedge||Modern muscle design for versatility|
|Nike Vapor Pro Combo||2014||Irons||Progressive set for forgiveness and workability|
Now you know when did Nike stop making golf clubs; 2016 was when Nike decided to call quits in the golf club manufacturing business due to lagging behind their competitors. However, from 1996-2016 Nike made many fans of its golf clubs, from amateurs to professional players. The main reason for quitting was to focus more on the products that generate more company revenue.
Share your opinions if you ever had a chance to use Nike’s golf clubs during your golf endeavors.
1. Does Rory McIlroy still use Nike clubs?
Rory Mcllroy is known for using Nike clubs as equipment; however, when the company stopped manufacturing the clubs, he announced to shift towards TaylorMade.
2. Why did Tiger Woods stop using Nike clubs?
Tiger Woods was a prominent name for using Nike equipment, who won 14 titles endorsing Nike; he was forced to switch when Nike called quits from golf equipment manufacturing.
3. Is there still Nike golf?
No, there are no golf clubs that Nike has been producing since the announcement in 2016. Nike has no intention of returning to the golf club business.